Online stores
Online stores, built on Shopify
Custom Shopify stores for brands launching properly or outgrowing their theme.
- Happy Travels
- Son Of Earth Northern Rivers NSW
- Konpak Tiny Homes Australia
- Brookfarm Byron Bay
- Moonshine Coffee Byron Bay
- Find Creatives
- Jase Sullivan Interior Design
- Klammer
- Flim video productions
- Caffesso Gourmet Coffee
- AUNA
- NEST Apartments
- Marea Tweed Heads Logo
Why Shopify
Shopify takes care of checkout, payments and the store itself. What's left is the storefront, which I design and build from scratch around your products, not a template with your logo on it.
Is Shopify right for you?
Shopify suits some businesses far better than others.
It's at its best when the main job is selling products online. This is how I decide.
ShopifyThis pageBest for: Brands selling products online, with checkout and payments handled by Shopify
- Who edits pages
- Your team, in the Shopify admin, with sections set up for the pages you change most
- Starting price
- From $12,000
- Time to launch
- 5 to 8 weeks
- Upkeep
- Shopify looks after the platform; the app list stays short so the store stays quick
- Logic and data
- Products, checkout and payments run on Shopify; apps and integrations cover the rest
- Hosting
- Hosted by Shopify, on a monthly Shopify plan billed by Shopify
WordPressBest for: Teams who already know wp-admin, or rely on its plugins
- Who edits pages
- Your team, in wp-admin with Gutenberg or Bricks
- Starting price
- From $8,000
- Time to launch
- 4 weeks
- Upkeep
- Core, theme and plugin updates to keep on top of
- Logic and data
- Forms and plugins
- Hosting
- Managed WordPress hosting
AstroBest for: Marketing sites, blogs and docs where every visitor sees the same pages
- Who edits pages
- Your team, in Sanity or Payload with a live preview
- Starting price
- From $12,000
- Time to launch
- 4 to 6 weeks
- Upkeep
- Static pages, so there's almost nothing to patch
- Logic and data
- Forms and APIs; logged-in areas move to a web platform
- Hosting
- Vercel or Cloudflare, in your account
Web platformsBest for: Logins, portals, dashboards and MVPs, or code shared with a React product
- Who edits pages
- Your team, in Sanity or Payload; app screens change with the code
- Starting price
- From $15,000
- Time to launch
- 6 to 10 weeks
- Upkeep
- Package updates, plus any server code it runs
- Logic and data
- Sign-in, payments, APIs and server routes, with Supabase or Convex
- Hosting
- Vercel or Cloudflare, in your account
| Compared on | WordPress | Astro | Web platforms | Shopify |
|---|---|---|---|---|
| Best for | Teams who already know wp-admin, or rely on its plugins | Marketing sites, blogs and docs where every visitor sees the same pages | Logins, portals, dashboards and MVPs, or code shared with a React product | Brands selling products online, with checkout and payments handled by Shopify |
| Who edits pages | Your team, in wp-admin with Gutenberg or Bricks | Your team, in Sanity or Payload with a live preview | Your team, in Sanity or Payload; app screens change with the code | Your team, in the Shopify admin, with sections set up for the pages you change most |
| Starting price | From $8,000 | From $12,000 | From $15,000 | From $12,000 |
| Time to launch | 4 weeks | 4 to 6 weeks | 6 to 10 weeks | 5 to 8 weeks |
| Upkeep | Core, theme and plugin updates to keep on top of | Static pages, so there's almost nothing to patch | Package updates, plus any server code it runs | Shopify looks after the platform; the app list stays short so the store stays quick |
| Logic and data | Forms and plugins | Forms and APIs; logged-in areas move to a web platform | Sign-in, payments, APIs and server routes, with Supabase or Convex | Products, checkout and payments run on Shopify; apps and integrations cover the rest |
| Hosting | Managed WordPress hosting | Vercel or Cloudflare, in your account | Vercel or Cloudflare, in your account | Hosted by Shopify, on a monthly Shopify plan billed by Shopify |
Not sure which fits? Tell me about your project and I'll recommend one.
The process
From brief to launch in 5 to 8 weeks.
Eight weeks is the longest path; a smaller store is live sooner. I design the store first, build the theme around it, and set up the products and checkout alongside the build.
- PlanWeek 1
Plan the store
- Products and collections
- Apps and integrations
- Fixed scope and price
- Dates
- DesignWeeks 1 to 3
Design
- Key pages in Figma
- Mobile layouts
- Reusable sections
- Your sign-off
- BuildWeeks 3 to 6
Build the theme
- Custom theme
- Editable sections
- Mobile and desktop
- Preview link
- Set upWeeks 5 to 7
Products and checkout
- Products and collections
- Checkout and payments
- Shipping and tax
- Only the apps you need
- LaunchWeeks 7 to 8
Launch and handover
- Speed and SEO check
- Analytics
- Launch
- Admin walkthrough
Case study
A thirty year old brand, on a store built for the next ten.
Brookfarm is a Byron Bay food brand that had outgrown its Shopify theme.
Old theme → custom store
Brookfarm
A custom Shopify store on Online Store 2.0, with the marketing team editing every section themselves.
30 years
Of brand history, moved onto a store built for what comes next
5 features
Dietary filters, Smile rewards, a recipe blog, a store locator and a wholesale login
The problem
Brookfarm was on an old Shopify theme that no longer supported what the team needed: rewards, recipes, a stockist finder and a wholesale portal, all bolted on in different ways.
What I built
A custom theme designed around the products, with collections and dietary filters, the Smile rewards program, a recipe blog, a store locator and a separate wholesale login, all as sections the marketing team edits.
The result
The team updates the site without a developer, and the store runs on a supported platform with every app working the way it should.
Home 
Collection
What you get
A store built around your products, and a team that can run it.
A custom theme, a store set up so your team can manage it, and checkout configured for the countries you sell to.
A custom theme
Products, collections and content
Checkout, shipping, tax and payments
Apps chosen, not stacked
Speed, SEO and analytics
A walkthrough of the admin
Testimonials
What clients say about working with me
“I've worked with Nico on a few projects and cannot recommend him enough. Amazing attention to detail and extremely easy to work with.. I would 100% use his services again !”
Udai Singh
“Worked with Nic on a recent website project and his work is best in class. Quick communication, easy to work with. Highly recommend!”
Cassandra Michler
“Highly recommend Nico and the team at TALKK! The mobile app we built is better than I thought it could be - Nico is sharp, reliable and delivers quality!!”
Adam Wright
“Nico and the team at TALKK did an outstanding job on our consulting company's website. Their communication was excellent throughout and they took the time to truly understand our vision and made thoughtful recommendations based on it. The end result is a polished, professional website that has received fantastic feedback from everyone who has seen it. Highly recommend!”
Lisa Willard
“Nic developed an app for me, and the entire process was smooth from start to finish. He was incredibly helpful, responsive to my needs, and communicated clearly throughout the project. I'm extremely happy with the final product and the overall experience. I'm very grateful to have had Nic as part of this project and would highly recommend him to anyone looking for a skilled and reliable developer.”
Natascha Krauss
“TALKK Web Design Studio are fantastic to work with. Exceptional communication and unique web design solutions. Highly recommend.”
Aaron Chapman
“Nico is honestly the best developer I have ever worked with. Great design eye, always delivers work above and beyond. Thanks mate.”
Ryan Baldwin
“Nicolas at Talkk took over my old website designer and has it was such a smooth transition completely updating it and making it run so smoothly. Such a great person to deal with. I would highly recommend using his services.”
jase sullivan
Tools
The tools around a Shopify store.
Shopify at the core, designed in Figma, with the apps and integrations your store needs and no more.
Platform
- Shopify
- Online Store 2.0
- Headless Shopify
- Shopify Plus
Design and build
- Figma
- Claude Code
- TypeScript
- Tailwind CSS
Apps and integrations
- Smile rewards
- Klaviyo
- Xero
- Meta
Workflow
- GitHub
- Lighthouse
- Google Analytics
- Next.js
FAQs
Shopify questions, answered
Why build my store on Shopify?
Shopify runs the parts of a store that have to be reliable: checkout, payments, tax and shipping. I build the storefront around them, so the part your customers see is designed for your products.
Do you use a template or build a custom theme?
A custom theme, designed in Figma and built from scratch around your products. It's built as sections, so your team can edit and rearrange pages without a developer.
Can my team run the store themselves?
Yes. I set up products, collections and content with a structure your team can manage, and send a video walkthrough of the Shopify admin before launch.
Can you move my store from WooCommerce, Magento or an old Shopify theme?
Yes. Products, customers, orders and redirects move across with checks on every record, and the old store stays live until the switch.
Do you work with Shopify Plus?
Yes. Checkout extensibility, B2B and multi-store setups are all in scope. I quote them from your brief.
Which apps will you add?
Only what the store needs, so it stays fast. For Brookfarm that included the Smile rewards program and a store locator. For yours I'll recommend apps once I've read your brief.
Do you build headless Shopify stores?
Yes. Little Black Label runs on headless Shopify, with a custom storefront in front of it. I'll tell you whether your store needs that or whether a custom theme does the job.
What does a Shopify store cost?
Online stores start from $12,000 and usually take 5 to 8 weeks. B2B, subscriptions and custom apps are scoped from your brief. Shopify's own monthly plan is billed by Shopify, on top. You get a fixed price before anything starts.
Available for projects
Let's work together
Have a project in mind? I'd love to hear about it. Let's get it built together.
hello@talkk.com.au